microsite for volkswagen and tribal ddb. 'true life costs' forms part of the ongoing 'unbelievable value' campaign and asks people to evaluate how their various consumer purchases add up over a lifetime. by travelling into a miniature town and interacting with a series of charming stop motion animations, users can create a 'total life cost report' and see the long term savings achieved by choosing a vw.
-
www.truelifecosts.com

a short documentary film explaining the concept behind the website, as well as revealing some of the production techniques involved in its making.
-
www.truelifecosts.com

a selection of some of the carefully crafted stop motion animations that make up the 'true life costs' website.
-
www.truelifecosts.com

on set photography from the 'true life costs' shoot.
-
www.truelifecosts.com

on set photography from the 'true life costs' shoot.
-
www.truelifecosts.com

on set photography from the 'true life costs' shoot.
-
www.truelifecosts.com

on set photography from the 'true life costs' shoot.
-
www.truelifecosts.com

on set photography from the 'true life costs' shoot.
-
www.truelifecosts.com

on set photography from the 'true life costs' shoot.
-
www.truelifecosts.com

on set photography from the 'true life costs' shoot.
-
www.truelifecosts.com

on set photography from the 'true life costs' shoot.
-
www.truelifecosts.com