microsite for volkswagen and tribal ddb. 'true life costs' forms part of the ongoing 'unbelievable value' campaign and asks people to evaluate how their various consumer purchases add up over a lifetime. by travelling into a miniature town and interacting with a series of charming stop motion animations, users can create a 'total life cost report' and see the long term savings achieved by choosing a vw.

a short documentary film explaining the concept behind the website, as well as revealing some of the production techniques involved in its making.

a selection of some of the carefully crafted stop motion animations that make up the 'true life costs' website.

on set photography from the 'true life costs' shoot.

on set photography from the 'true life costs' shoot.

on set photography from the 'true life costs' shoot.

on set photography from the 'true life costs' shoot.

on set photography from the 'true life costs' shoot.

on set photography from the 'true life costs' shoot.

on set photography from the 'true life costs' shoot.

on set photography from the 'true life costs' shoot.